Campaign details

Brand: Pan American Energy



In 2017, Pan American Energy (PAE), the leading private hydrocarbon-producing company in Argentina, turned 20 years old. In order to celebrate its trajectory, its present and its future together with the main interest groups, the company developed PAE's 20th Anniversary Campaign. This campaign included commemorative events in specific provinces and in the capital city; print and audiovisual marketing content; internal and external dissemination actions; and an advertising campaign, among other projects.

The anniversary coincided with a crucial moment for the company: the announcement of the integration of Axion Energy (expert on downstream) with Pan American Energy (expert on upstream); therefore, the new resulting company (Pan American Energy Group) becomes the main private producing, employing and investing company within the Oil and Gas industry in Argentina, which is also present in Bolivia, Mexico, Uruguay and Paraguay.