Penn State: Mask Up or Pack Up – Penn State's Response to the COVID-19 Pandemic

Penn State, a university in Pennsylvania, encouraged its staff and students to follow COVID-19 protocols by launching a campaign through digital and print that reminded them to wear their face masks or risk being sent home.

Campaign details

Brand: Penn State Advertiser: Penn State Agency: M Booth Health & M Booth

Situation Analysis

Every fall semester, Penn State students eagerly anticipate the opportunity to come together for a cherished college experience. Maintaining on-campus learning, research and camaraderie in support of students' academic goals and personal growth - during a global pandemic - was an unprecedented test for the university community.

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands