Summary
Absolut launched a limited edition bottle on a global level called “A Drop of Love”. The bottle was inspired by love and equality which was born as a response to the hate that had invaded society for various reasons. For its launch in Peru, the campaign #MoreLoveLessHate was created which initially consisted of the placement of publicity panels with images referenced to the rights of the LGBTQ community, equality between all people, and social peace. However, we decided to convert the publicity campaign to a social initiative that allowed us to get closer to collectives, organizations, institutions and public...