P&G Gillette: Bad Luck Boxers

Gillette, a razor and personal care brand, "cursed" a pair of boxers and sent them to the German football team amid the World Cup to save its lucky boxer shorts promotion surrounding Neymar Jr, who became injured as the promotion began in Brazil.

Challenge

Gillette produced hundreds of thousands of limited-edition "lucky" boxer shorts honoring Brazil's leading soccer superstar, Neymar Jr., for Brazilian retailers to give away with the purchase of Gillette razors leading up to the 2018 World Cup. The st

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