Phoenix Bev: Eski - When intangible cultural heritage reconnects a brand with its audience

Eski, a 50-year old flavoured soft drink in Mauritius, reconnected with a new generation, engaged new customers and got kids playing in fresh air by promoting old-fashioned childhood games.

Campaign details

Advertiser: Phoenix Bev Agency: Blast Communications

Setting the scene

Eski is a proud Mauritian brand, a 50-year-old flavoured soft drink that has become synonymous with days of national celebrations.

It is held by the nation with great affectionate despite not holding a majority market share.

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands