Pizza Hut takes 100th country celebration to new heights

Pizza Hut, a pizza delivery service, celebrated its 100th country store opening by breaking the world record for highest altitude delivered pizza, in Tanzania.

Campaign details

Advertiser: Pizza Hut Brand: Pizza Hut Agency: Creation Country: Africa

Situation analysis

One mountain. Nineteen thousand feet. A couple guides. A few chilly nights. And one Guinness World Record-setting pizza delivery.

In 2016, Pizza Hut was set to open a restaurant in the company's 100 country, Tanzania, making Pizza Hut the first pizza company in the world to operate in 100 countries. With such a huge milestone on the horizon, Pizza Hut knew it wanted to do something big that would create headlines not just in Tanzania, but around the entire world.