Plenty of Fish: Looking For Love With UK Media

Plenty of Fish, a dating website, delivered a perception change and increased positive sentiment in the UK.

Summary

Plenty of Fish is a brand that's historically been unlucky in love. As the biggest global dating site, POF often finds itself as the pariah; the brand associated with any and all horrific dating stories in the media. When Tin Man was recruited in 2018, 86% of the coverage around POF was negative.

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