Poise: Helping Women Bounce Back

Poise, a brand of incontinence pads, upheld its brand goal of helping liberate women from the obstacles in their way by financially supporting women owners of small businesses in the USA.

Campaign details

Brand: Poise Advertiser: Kimberly-Clark Agency: Ketchum

In the course of everyday life, women put up with a lot of things men don't. That includes bladder leaks. As the only legacy brand solely dedicated to solutions for leaky bladders, the Poise® brand was built on understanding the stigmas and stereotyp

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