Polish Railway Lines: First Sticker That Saved People’s Lives

Polish Railway Lines, a rail-road company, launched a social educational campaign Safe Rail-road Level Crossing to increase drivers' awareness of safety in Poland.

Every year, ca. 200 accidents and collisions happen on the Polish rail-road level crossings, leading to dozens of deaths. 99% of these incidents are a result of the drivers' recklessness and their non-compliance with the rules. Therefore, state- owned Polish Railway Lines launched a social educational campaign: "" aimed at increasing the drivers' awareness. Campaign was focused on shortening the reaction time of emergency services by using an innovative solution of

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