PWC Mauritius: Nextgenfactor – Fishing for talent

Accounting firm PwC used an unconventional integrated communications campaign to reinforce its position as an employer of choice in Mauritius.

Campaign details

Advertiser: PwC Brand: PwC Agency: Blast Burson-Marsteller and The Jupiter Drawing Room

"In 2016, almost 80% of the workforce of PwC firms will be millennials."

PwC's NextGen: A global generational study, 2013

Context

Mauritius has an ageing population and a limited pool of talent. Based on it 1.2 million population, it is estimated that only 20,000 people join the job market every year.

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