Reckitt Benckiser: RB & lions health innovation hack

Reckitt Benckiser, the consumer goods company, used a 24-hour hackathon to fuel PR and social media, in order to raise the profile of its research and development (R&D) programme.

Campaign details

Advertiser: Reckitt Benckiser Brand: Reckitt Benckiser Agency: Virgo Health Country: Global

An extraordinary challenge from RB's global R&D team

Research and development (R&D) at RB is truly unique. But not enough people know about it. So they set the Virgo Health team a challenge.