Rennie: Flirt for Food

Rennie, a heartburn remedy, increased sales in the UK and Ireland by creating branded profiles on Tinder to encourage people to fall back in love with their favourite food.

Our Brief

A staple in medicine cabinets across the nation, Bayer's heartburn and indigestion brand, Rennie, has been helping people enjoy the foods they love for many years.

Working in tandem as part of the integrated marketing campaign for Rennie's Fall Back in Love with Food above-the-line activity, our team set our sights on driving awareness and sales of Rennie by attracting new audiences and making Rennie a relevant