Reynolds: The Hot-Cheetos Turkey

Reynolds, a home goods brand, caused a stir on social media in the US by creating an unusual recipe for turkey seasoning.

Oven bags, you may not be surprised to learn, aren't top of mind with Millennials.

Despite shorter cook times and easier cleanups, young home cooks don't often consider oven bags. And when they do, these thoughts are often accompanied by two misperceptions: The bags are made of plastic and will prevent the skin on a turkey from cri

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands