Royal Enfield: There is more to motorcycle than meets the eye

Royal Enfield, a motorcycles, bicycles, and parts company, associated its brand with style and safety by launching fashion look books and bringing influencers to stores to increase sales of its motorcycle gear in India.

Campaign details

Agency: AvianWE Brand: Royal Enfield Gear Business

The revving sound of engines, the long winding roads and the whole world to explore! Biking is a passion and biking is a way of life! Royal Enfield is synonymous with motorcycles and has its own set of fanatic biking enthusiasts. However, when it com

We devised a simple yet compelling campaign for the Royal Enfield Gear. Leveraging the brand's superior image and building the aspect of safety and protection into it, we subtly brought out the style quotient. The idea was: Biking + safety + protection + style = Royal Enfield.