Sage: Profiling Sage Executive Vice-President for the Africa & Middle East region, Pieter Bensch

Sage, a software company, increased the media profile of its new regional leader Pieter Bensch across Africa by setting up meet and greets and written Q&As with key media outlets.

Brief description

Pieter Bensch joined Sage as its regional leader in 2017. From that point, Sage and Idea Engineers worked closely together to establish and build his profile in the media - he had very limited media exposure in his previous role at HP. Building on th

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