Santander: The Invisible Look

Santander, a banking brand, warned young people in the UK about the dangers of online fraud by showing fake makeup tutorials from influencers that revealed their bare faces to show that shopping on a fraudulent website can leave you empty handed.

Brief

ALERT: Bank fraudsters have diversified.

Forget preconceptions of lonely pensioners dishing out their card details to charming cold callers. Scammers are now brazenly targeting internet savvy, digital natives, with 16-25 year olds now more likely to be victims of bank fraud than any other age group.

The pair of trainers that seem ever so slightly too cheap. The payments that you don't recognise on your bank statement. The box that arrives without any product inside. Every year, tens of thousands of young people are duped by online payment scams.!

Of course, banks have a duty...

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