Scotiabank: Raising Interest - A bank's journey toward increased visibility and trust

Scotiabank, a multinational bank, increased brand favourability and positive reputation by creating a five-year reputation strategy and increasing communication between spokespersons and employees.

Campaign details

Brand: ScotiabankAgency: JeffreyGroup

Challenge Build Brand Reputation Within An Sector With An Ailing Reputation

  • Scotiabank is one of the leading financial institutions in North America. It provides services to nearly 19 million customers in more than 55 countries around the world. In Mexico, Scotiabank is part of the "G-7 group" composed of the largest financial institutions in the country.
  • There is a negative perceptionof the financial sector due to several cases of corruption and complaints about client service. Also, banks that are double the size of Scotiabank have greater visibility in media outlets....

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