ScottsMiracle-Gro: Bonus S

ScottsMiracle-Gro (SMG), a marketer of lawn and garden products, increased customer satisfaction and sales by employing a campaign in the US that resolved complaints and claims from customers who had a bad experience with its fertilizer product.

Campaign details

Advertiser: ScottsMiracle-Gro Agency: Zeno Group

The Challenge

With approximately $3bn in worldwide sales, ScottsMiracle-Gro (SMG) is the world's leading marketer of lawn and garden products, with the most recognized brands in the industry. One of its popular lawn fertilizer products, Scotts Turf Builder Bonus S

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