Shell: Engineering Real-Life Heroes

Shell, the oil company, created a social and earned media campaign encouraging female millennials in the UK to take part in the Shell Eco-marathon, its energy efficiency competition.

Campaign details

Brand: Shell Agency: Edelman, London (PR Agency) and Littte Dot Studios (Production)

Background

The UK has the lowest representation of female engineers across Europe, making up only 11% of the industry.

To meet increasing demand for more and cleaner energy solutions, Shell knows we must make the engineering workforce far more diverse, as it believes this will play a critical factor in innovative and creative thinking. That's why it's vital to captur