Shell Myanmar: Voicing children’s plea for safe driving

Shell Myanmar, an oil and gas company, introduced a road safety initiative focusing on the Yangon-Mandalay highway in partnership with the Myanmar Red Cross Society (MRCS) and Global Road Safety Partnership (GRSP).

Campaign details

Brand: Shell Myanmar Agency: TODAY Ogilvy & Mather

Challenge

Myanmar is at a critical point in terms of road safety. Traffic-related deaths per capita tripled over the past decade. One-third of all injuries reported in hospitals are related to traffic accidents. The Asian Development Bank estimates the annual

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