Shell South Africa: Emotion tracking and driver behaviour research

Shell, an integrated energy company, raised awareness of its new fuels formulation by conducting the Shell Global Driving Experiment in South Africa.

Campaign details

Brand: Shell South AfricaAgency: Edelman South Africa

Shell is an integrated energy company that aims to meet the world's growing demand for energy in ways that are economically, environmentally and socially responsible. Today, Shell South Africa is mainly involved in the retail and commercial fuels, lubricants and oils, chemicals, manufacturing and upstream exploration sectors. Shell has a nationwide retail network of strategically located service stations, offering customers a variety of fuels products, as well as friendly service and convenience shopping.

Shell launched a new fuels formulation by going beyond fuel and technology, partnering with Edelman...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands