SickKids Foundation: SickKids Airbnb

The Hospital for Sick Children (SickKids) created an immersive experience through Airbnb to raise awareness of the need for a new hospital, and its funding shortfall, among Torontonians in Canada.

Campaign details

Brand: SickKids Foundation Agency: No Fixed Address

Objectives and Challenges

The Hospital for Sick Children (SickKids) is widely known as a world-leading pediatric hospital. The reality is that the infrastructure, some of which was built in 1949, now presents a daily obstacle for doctors, staff, and families. Yet, based on recent brand health surveys, the majority of those familiar with SickKids do not understand the urgent need for a new hospital. With nearly $400 million in fundraising still needed to build a new hospital, we had to create a spectacle that grabbed attention, drove awareness,...

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