Sky Arts: Everybody Together

Sky Arts, a British television channel, promoted its launch on Freeview by creating mass participation art to show that, despite all challenges, art can thrive in the UK.

In Brief

In the midst of a pandemic, we created mass- participation art to show that, in spite of the challenges the culture sector faces, art can thrive.

The campaign, undertaken to support the launch of Sky Arts on Freeview, was a stand-out moment not just in marketing terms, but in terms of its cultural impact.

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