Sony Alpha: Sony Alpha Universe

Electronics brand Sony created a community-led website and supporting social media campaign to appeal to photography enthusiasts and boost awareness and sales of its Alpha camera range.

Campaign details

Brand: Sony Alpha Agency: Hope&Glory

In Brief

Sony Alpha Universe - our community-led website and supporting social media campaign designed to appeal to photography enthusiasts - has been an unparalleled commercial success.

Website visits have remained strong since launch, totalling 1.6 million page visits in first five months, (averaging between 300,000 per month).

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