Stallergenes Greer: Augmenting reality to build an engaging NAVDF booth experience for vets

Stallergenes Greer, a global biopharmaceutical company, created an AR-led experiential booth at the North American Veterinary Dermatology Forum to promote its Supportive as a Service Dog campaign.

The Challenge

Stallergenes Greer (STAGR), a provider of allergen-specific immunotherapy to treat atopic dermatitis in animals, had little time to prepare for the North American Veterinary Dermatology Forum (NAVDF) in Austin, TX in April 2019. Its prior AOR relationship had come to an end and the company needed to quickly forge a new partnership in order to have a presence at this fast-approaching and pivotal meeting.

The challenge to W2O: Working within the constraints of the company's current booth footprint and a condensed two-month timeline, develop a booth concept that celebrates STAGR's "Supportive as a Service Dog" campaign and communicates...

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