Sultan: F*ck like a Finn

Sultan, a condom brand, launched a campaign in Finland to increase brand awareness and preference among young consumers.

Campaign details

Brand: RFSU Agency: Miltton

Called the best ad of the year by Finland's number one daily newspaper. F*ck like a Finn gained a million views before the first cents of the promotional budget kicked in.

Sultan is Finland's only domestic condom brand. It has a long history, but low preference among young users. Its 50th anniversary happened to coincide with Finland's 100th.

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