Sunkist Growers: Sunkist Crossing – welcome to the grove

Sunkist, a citrus cooperative, leveraged mobile gaming to replace experiential events to appeal to millennials in APAC.

Objectives & Challenges

Sunkist is a citrus cooperative built on the notion of sharing. In previous years, experiential events were a critical part of our strategy during key fruit buying season to communicate fresh California-grown citrus to our millennial audience in APAC

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