Teamindus: Powering India to the moon

TeamIndus, a private Indian aerospace startup on a mission to land on the moon built awareness and established credentials by utilising social media.

Campaign details

Advertiser: TeamIndus Brand: TeamIndusAgency: Text100 Country: India

Mission challenge

Mission approach

Three-pronged campaign with one voice:

  • Create awareness
  • Build credibility
  • Mission moonshot (fundraising)

Primary audience: Indian citizens & diaspora worldwide given the global nature of the GLXP competition.

  • Build sense of pride among the Indian community in India and abroad.

Secondary audience: International space agencies, private organisations and distinguished personalities from the field of space & science.

  • Showcase the prowess and technical capabilities of an Indian aerospace start-up.

Strategy

Building credibility

Doubts around capability was the top challenge we...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands