Techruptors & the Social Permission Tipping Point

Ketchum, a PR firm in the US, launched an in-person salon series to give business leaders a place to talk about privacy and trust to demonstrate its value as a strategic consultant.

Campaign details

Agency: Ketchum

The Connection Between Consumer Trust and Company Balance Sheet

THE OPPORTUNITY

In 2018, Ketchum announced a major reorganization, eliminating regional P&Ls in favor of a structure based on industry sectors and communications specialties. This created a need to bring fresh thought leadership tailored by sector and to demonstrate our value as strategic consultants.

We identified data privacy as the ideal topic. While the concept is technology-led, its impact is applicable across sectors as diverse as retail, financial & professional services, travel and healthcare.

The research posed a major opportunity for Ketchum to show the path...

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