The Hershey Company: Taste the Gold – Hershey’s Shares Olympic Gold Platform

Hershey’s, a Chocolate and cocoa products company, successfully launched Hershey’s Gold in conjunction with the Winter Olympics to celebrate Team USA’s gold medal success.

The Hershey Company has a rich heritage as a leader in the American confection industry. For 124 years, Hershey's has delighted fans with its iconic chocolate flavors. First, in 1900, Hershey's Milk Chocolate was introduced. Next, in 1939, came Hershey's Special Dark, and in 1995, consumers were introduced to Hershey's Cookies n' Creme—one of Americans' first introductions to white chocolate. In 2018, launching only the fourth flavor in the brand's history, Hershey's went for the gold!

Hershey's Gold,a caramelized creme dream with salty, crunchy bits of peanuts and pretzels—presented in a...

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