The National Meningitis Association in collaboration with Sanofi Pasteur: The 16 Vaccine – Educational initiative

The National Meningitis Association in collaboration with Sanofi Pasteur, a non-profit organisation, encouraged US parents to get their teenagers to have the meningitis booster vaccine by sharing stories of loss on a dedicated content-rich website.

Overview

Bacterial meningitis is a rare, but potentially deadly disease, that can easily spread from one teen to another.

Most kids get vaccinated against this disease at age 11 or 12. But as of 2018, only 44.3 percent had received the CDC-recommended second dose of the MenACWY vaccine at age sixteen, leaving many teens unprotected when they are at increased risk.

Our client, Sanofi Pasteur, enlisted our team to achieve the following objectives:

  • Educate moms ages 35 - 54 on the need for their teens to receive a second dose of the MenACWY vaccine at 16
  • Drive second dosage rates...

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