The New Georgia Project: Empowering a New Georgia

The New Georgia Project, a non-partisan voting organisation, encouraged Georgia's Black community to vote in the 2020 US presidential election.

Campaign details

Brand: The New Georgia Project Advertiser: The New Georgia Project Agency: Allison+Partners

Situation Analysis

Since the 15th Amendment granted African American men the right to vote, bad actors have found a myriad of ways to distort and negate this basic tenet of democracy. Poll taxes, literacy tests, white primaries and voter poll purges are just a few exam

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands