The Pokemon Company: Pokemon Planet

The Pokémon Company, the Japanese company responsible for the Pokémon media franchise, created buzz globally among lapsed players of the Pokémon GO videogame by creating a fake nature documentary.

In Brief

Pokemon Planet was built on an insight: that for lapsed players, finding new Pokemon was akin to discovering a new species.

As a result, we made a documentary homage to the TV series using Pokemon in order to get people talking about the introduction of Generation III to mobile game sensation Pokemon GO.

The campaign generated over 150 pieces of coverage in the UK alone - and there were over 700 pieces worldwide.

The film was watched over 30 million times organically and was shared over 200,000 times. A simple insight, a stunning film, some remarkable results.

Objectives...

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