They Would Stay Alive: Dead Poets Society Reloaded

The National Association of Pensioners, a charitable organisation, launched They Would Stay Alive in Hungary, a health awareness campaign to communicate prevention of bacterial pneumonia in the elderly with vaccination.

Campaign details

Brand: Hungarian National Association of PensionersAgency: DeepInsight Creative Agency

Executive summary

A health awareness campaign has never reached so many people in Hungary as the would stay alive -dead poets society reloaded campaign. The campaign communicated prevention of the elderly bacterial pneumonia with vaccination on behalf of the National Association of Pensioners.

A campaign that is unique in its subject and used completely new cultural aspects has become viral in social media and the press, and has reached 8.5 million people with narrow media coverage. The campaign has also raised the co-operation between advertising and...

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