Transforming Philips to a healthcare brand

Philips, a Dutch multinational technology company, promoted its healthcare and personal health product portfolios in India by launching Philips Homecare to help people recover at home, freeing up hospital beds.

Campaign details

Agency: AvianWEBrand: Philips India

Philips is a reputed brand in India, known for its products in the lighting, consumer electronics and consumer lifestyle categories. Post its split into Lightning and Healthtech in 2015, Philips HealthTech (as the company is now known) found that brand awareness still rested largely around its products in the consumer space. With Philips keen to identify itself as a HealthTech brand, the mandate was clear: To be positioned as a brand that promotes a healthy lifestyle with innovative technology showcasing their two product portfolios: Healthcare and Personal Health.

Objective

Position Philips...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands