Ukraine's Ministry of Finance: Securing a historic debt restructuring deal for Ukraine

Ukraine's Ministry of Finance, the Ukrainian State's Finance department, successfully secured a debt restructuring deal with the IMF, by launching a PR campaign that positioned the new Finance Ministry as a modern influence.

Campaign details

Advertiser: UKRAINE'S MINISTRY OF FINANCE Agency: APCO Worldwide

Summary

APCO provided strategic international communications counsel to Natalie Jaresko, Ukrainian Finance Minister, during months of critical negotiations which resulted i

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