Unilever South Africa - Dove: 100 Colours of Africa

Dove, a skincare brand, launched a bespoke 100-colour fabric to celebrate the colourful continent of Africa and promote its Dove Invisible Dry deodorant.

Background

Dove Invisible Dry is proven to leave no white marks on 100 garment colours - but how do we demonstrate this in a locally relevant way?

Our campaign was rooted on the insight that Africa is a colourful continent where women wear bright, bold colours to express themselves through fashion every day.

In 2018, we partnered with African contemporary fashion house Rich Factory to design a bespoke 100-colour fabric, inspired by Africa to celebrate the rich, diverse culture of our colourful continent.

Dubbed the 100 Colours of Africa print, the now iconic and easily distinguishable fabric was first revealed...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands