Background
Dove Invisible Dry is proven to leave no white marks on 100 garment colours - but how do we demonstrate this in a locally relevant way?
Our campaign was rooted on the insight that Africa is a colourful continent where women wear bright, bold colours to express themselves through fashion every day.
In 2018, we partnered with African contemporary fashion house Rich Factory to design a bespoke 100-colour fabric, inspired by Africa to celebrate the rich, diverse culture of our colourful continent.
Dubbed the 100 Colours of Africa print, the now iconic and easily distinguishable fabric was first revealed...