Unocoin: Bit by bit – Building bitcoin in India

Unocoin Technologies, India's first and largest bitcoin exchange, used traditional PR and influence marketing to raise awareness and achieve cultural change surrounding bitcoin.

Campaign details

Advertiser: UnocoinBrand: UnocoinAgency: Value 360 CommunicationsCountry: India

Objectives

It is rightly said, "When you innovate, you've got to be prepared for everyone telling you you're nuts" - Larry Ellison.

Unocoin Technologies Pvt. Ltd is India's first and the largest bitcoin exchange in the country.

Being the largest bitcoin exchange, the brand enjoyed decent positioning in the country, but the industry in itself faced lack of awareness amongst the target audience i.e. media, government and general public.

If the target audience could not comprehend this new digital currency, which is...

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