Vistara: Bringing the charm back of flying

Vistara, an Indian domestic airline, changed the way flying was perceived in the Indian aviation industry by overhauling customer experience at every touchpoint.

Campaign details

Advertiser: VistaraBrand: VistaraAgency: Avian Media PvT LtdCountry: India

Bringing back the charm of flying

The Indian aviation industry has seen variations in customer service over a short period of time, unlike other mature aviation markets. From queuing up to pick the best seat (Air Deccan) to being treated like a king (Kingfisher) and finally a very cut and dry approach to flying by the LLCs. Out of the three, the one that has largely stuck around is the LLC model. Because of this, people had forgotten the finer things associated with...

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