Walgreens: myWalgreens customer engagement platform launch

Walgreens, a US pharmacy store chain, reinvented its customer loyalty programme by launching its app, myWalgreens, in November 2020.

Campaign details

Brand: Walgreens Advertiser: Walgreens Boots Alliance Agency: WPP

Situation Analysis

Well before the global health pandemic began, consumers were adopting new technologies to make shopping more convenient, personalized and deliver greater value to their lives. In response to these evolving consumer needs accelerated by the pandemic,