Washington State Department of Health: It's about respect sexual violence prevention pilot

Washington Department of Health, a public health department, tackled the issue of sexual violence within its state by targeting young people in schools and through online video to explain the importance of respect.

Campaign details

Brand: Washington State Department of Health Agency: C+C

Situation

Sexual violence has come to the forefront in recent years as a result of the #MeToo movement empowering victims to come forward and report perpetrators. These efforts shine a light on an important issue, but largely focus on helping victims only after the fact.

Washington Department of Health (DOH) instead wanted to investigate and tackle the roots of a pressing social issue within its state.

  • 45% of female Washingtonians have experienced sexual violence during their lifetime (2010-2012 survey from NISVS)
  • 17.7% of female 10...

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