Wendy's: #NuggsForCarter

Wendy’s, a fast-food restaurant chain, launched a PR and social media campaign that used a follower’s tweet to start a playful Twitter competition to beat the most retweeted Tweet ever, Ellen DeGeneres’ Oscars selfie.

Campaign details

Advertiser: Wendy's Agencies: Ketchum, VML and Spark

Situation Analysis

In the hyper competitive world of fast food, brand reputations move fast. A trending social media story can break into pop culture, generating valuable brand and product awareness – or risking global public embarrassment.