Sainsbury's: Collect For Christmas

Sainsbury's, a UK supermarket brand, launched a gamified campaign that motivated people to build up their Nectar points and spend them on their big Christmas shop at Sainsbury's.

Campaign details

Brand: Sainsbury's Advertiser: Sainsbury's Agency: Table19 Country: UK

Campaign Overview

Counting Up to Christmas

Sainsbury's needed a slick and engaging way to encourage Nectar users to bank points and shop with the grocer for Christmas: g

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