Samsonite India: Kerala Is Open

Samsonite India, a luggage brand, launched a social campaign to get Indian consumers to visit Kerala after tourism suffered a huge hit due to heavy flooding.

Campaign details

Brand: Samsonite India Lead Agency: Autumn Grey Region: APAC

Strategy

Objective

The Indian tourist state of Kerala was rebuilding after the worst floods in a century. While relief came from all over the world, there was one more thing necessa

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

Learn more Get a demo

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands