Samsonite India: Kerala Is Open

Samsonite India, a luggage brand, launched a social campaign to get Indian consumers to visit Kerala after tourism suffered a huge hit due to heavy flooding.

Campaign details

Brand: Samsonite India Lead Agency: Autumn Grey Region: APAC

Strategy

Objective

The Indian tourist state of Kerala was rebuilding after the worst floods in a century. While relief came from all over the world, there was one more thing necessa

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