Samsung: Don't Just Watch

Samsung, an electronics brand, launched a segmented campaign that used wellbeing ambitions to encouraged UK consumers to buy the Galaxy Watch3 and use it to make healthy lifestyle changes.

Campaign details

Agency: RAPP Client: Samsung Campaign Name: Don't Just Watch

Buying a Galaxy watch is the key to getting Samsung mobile customers hooked on its entire ecosystem. Previous launches failed to engage, with 60% actively rejecting the idea of owning one.