Samsung Duos: Kseniya Sobchak. Crash

Mobile phone retailer Evroset and electronics manufacturer Samsung wanted to stimulate demand for the Samsung Duos line in Evroset stores in Russia and Ukraine.

Samsung Duos: Kseniya Sobchak. Crash

Grey Worldwide GmbH, Düsseldorf

Mobile phone sales in Russia and Ukraine declined sharply in 2009 due to the economic crisis.

The advertising campaign “Kseniya Sobchak. Crash” exceeded business goals

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