Samsung: From storing to making, a refrigerator story

Samsung, an electronics company, launched a campaign in India to become the leader in the Indian refrigerator market.

Campaign details

Brand: Samsung Brand owner: Samsung Entrant company: Toaster India Gurugram Idea creation: Cheil India, Gurgaon / Toaster India Private Limited, Gurugram Market: India Sector: Home appliances Media channels:Online display, Online video, Search marketing, Social media, Television, Word of mouth, influencers 1 - 3 million

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