Samsung Galaxy S10: Samsung Galaxy S10 Space Launch

Craig Wilkie, Kunal Roy

Samsung launched its flagship Galaxy S10 smartphone into space to demonstrate the power of the model's new camera in order to generate pre-sales, gain share of voice and boost brand love in Malaysia.

Campaign details

Brand: Samsung Brand owner: Samsung Lead agency: Leo Burnett Malaysia Contributing agency: StarCom Malaysia Market: Malaysia Industries: Mobile devices Media channels:Competitions & contests, Outdoor, out-of-home, Public relations, Social media, Up to 500k

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