Scaling up without screwing up

Using Test Your Ad data from System1, this research provides advice to help scale-ups who are considering using TV advertising for the first time, a decision that can be riven with uncertainty.

Deciding to use TV advertising for the first time can be a remarkably emotional decision. It’s often a natural next step for scale-ups needing to reach a much wider audience to take their growth to the next level. But concerns about TV’s cost, effect

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