Scottish Widows: Your Future Self

Richard Manning

British pension provider Scottish Widows ran an interactive digital out-of-home campaign in eight cities across the UK to increase brand awareness, preference and consideration by prompting people to think about their future.

Campaign details

Brand: Scottish Widows Brand owner: Lloyds Banking Group Lead agencies: MediaCom UK, Adam & Eve DDB Contributing agencies: Kinetic, Stink Studios Market: United Kingdom Industries: Mobile & apps, Online video, Outdoor, out-of-home, Social media M Insurance Up to 500k

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